Shell Advance Campaign

Shell Advance Campaign

 

Case Study: Shell Advance Motorcycle Oils

Campaign Background:
We were commissioned to implement the corporate and experiential product launch of Shell Advance Motorcycle Oils. The project also  involve
mass training, selling and merchandising. This project is on going.

Campaign brief;

-          Mass training for Boda Boda operators ; educating  them about the product and experiential marketing.

-          Carrying out road shows in major towns in Kenya and Tanzania

-          Actual of the Selling the products and carrying out merchandising activities  

-          Visiting spare shops and educating the shop attendants about the products and carrying competitor visibility.

What Did We Do?

  • Provide Full Time Event Manager
  • Provide Local Experiential Event Staff
  • Fully Briefed In Advance Of All Activity
  • 24/7 Logistical Support Through The Campaign
  • Detailed On-line Activity Reports

Related Services

  • Experiential Marketing
  • Experiential Event Staff
  • Promotional Staff
  • Event Managers

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