Case Study: Shell Advance Motorcycle Oils
We were commissioned to implement the corporate and experiential product launch of Shell Advance Motorcycle Oils. The project also involve
mass training, selling and merchandising. This project is on going.
- Mass training for Bod Boda operators ; educating them about the product and experiential marketing.
- Carrying out road shows in major towns in Kenya and Tanzania
- Actual of the Selling the products and carrying out merchandising activities
- Visiting spare shops and educating the shop attendants about the products and carrying competitor visibility.
What Did We Do?
- Provide Full Time Event Manager
- Provide Local Experiential Event Staff
- Fully Briefed In Advance Of All Activity
- 24/7 Logistical Support Through The Campaign
- Detailed On-line Activity Reports
- Experiential Marketing
- Experiential Event Staff
- Promotional Staff
- Event Managers